Beauty and Fashion Blog

Seeing as were knee deep in the recession with many businesses going under, how has it effected the world of fashion? Where some have been using the best materials known to man at a huge cost, now have to use a cheaper material and try to achieve the same stunning effect as the costly material. Some designers have thrived under the pressure, using it as a inspriation to create unique and unusual designer clothes. Before where they could throw money at the problem, they now uses creative solutions to solve problems- making some interesting works in the process. They seem to be tapping into the zeitgeist of the times and have stopped showing thier collections at overtly flashy fashion shows. Designers are having private meetings with fashion editors and buyers or doing smaller functions to show off their collections -getting rid of all glamour. Designers seemed to have gone one or two ways, catering to the rich who are safe from the recession or targetting the general public which smaller price tags and simpler designs.

Shops like Debenhams has reported that their designer ranges have actually seen a boost in sales with womens and mens fashion. The beauty market has also seen rises with brands like dermalogica and Eve Lom making profits. Where shoppers are actually thinking wisely about their purchases and buying clothing that is high end in everything expect the price tag. The retail chain reported a double digit sales growth in the run up to christmas while seeing sales and profit increase while reducing its debt.

Also while the demand in America and Europe may be lower, the demand in the middle east is still quite strong. So focus has began moving to the Middle East as designers focus more on that market and try to gain back some of the revenue thats disapeared from America and Europe.

So people arent spending as much, but the important thing is that they are still spending. The fashion market and other marketsfor example the skincare market is still shifting products off the shelves. Designers are welcoming the challenge of the recession and letting it inspire them, rather than letting it have a negative imapct.