Beauty and Fashion Blog

Yes its a stereotype but isnt it supposed to be women who like to spend forever on their appearance? Beauty products, face masks, spa treatments and waxing are all things we usually associate with being girly. But a new and different trend is emerging for men who like to indulge themselves in these little luxuries and spend as much time on their beauty routines as any woman.

I know what youre thinking and no, its not just those modern metrosexual men with fancy haircuts, fashionable clothes and regular visits to the health spa that are beginning to experiment with their beauty routines. More and more men from all walks of life are spending more time on their appearance than just having a quick shave in the mornings.

A lot of this is because of the internet, and the way products are now readily available to any man without having to actually walk up to a beauty counter in a shop. Many men are very aware of the stigma attached to too much grooming and feel their masculinity might be challenged if people knew they used skincare products. Websites like www.mankind.co.uk have a huge range of different male grooming products from moisturisers to fragrances to anti-aging creams and make it easy for men to get these things without anyone else ever needing to know.

The amount of different male grooming products available is growing all the time, from basic shaving products and moisturiser to face masks and even makeup intended specifically for men. Brands like Anthony Logistics and Zirh have put years of research into mens skincare, hand care and a shaving routine from either includes not only shaving creams but also all sorts of pre-shave oils and post-shave healers. For skin the Biotherm Homme range has a seemingly endless supply of different creams and lotions for every specific need, from anti-aging eye cream to energising or anti-dullness moisturisers.

So as far as that stereotype about pampering being a womens thing goes it’s time to move over ladies because men are embracing their desire to look good and discovering the benefits of looking after their bodies.