Beauty and Fashion Blog

Why is “cool” so important when it comes to sunglasses?Cool is the extension of what we learn as children.That a smile or a certain attitude will get a positive response from the people we want to impress. In the cool stakes none come higher than Aviator sunglasses.They were manufactured to exacting technical specs in the 1940′s when the US army air force realised that they needed sunglasses with large curved lenses to protect the pilot’s eyes from every angle. Looking good seemed to be a happy, if not entirely intended, accident helped by well-known wearers including General Douglas MacArthur, as well as Tom Cruise.

Prada sunglasses are equally beloved by the fashionistas, but Prada did not make its name by crafting them. In Prada’s early years, this iconic Italian brand focused on producing leather goods before then getting into couture and vintage style clothing and accessories. Prada sunglasses have gained popularity thanks to that same retro, vintage style appeal and their fair share of well planned celebrity endorsement, among them David Beckham, Eva Longoria and Brad Pitt.So cool is important financially.

Another prized Italian designer who prefers to ignore conventional catwalk trends and push fashion to new, some might say ridiculous, heights is Dolce and Gabbana. D&G sunglasses are imaginative, adventurous and many would say notorious.D&G too didn’t begin by making eyewear of any description. The company was founded by Domenico Dolce & Stefano Gabbana in Milan, initially active in clothing, footwear and handbags their designs were usually in black and geometric in shape.Sunglasses didn’t appear in their portfolio until much later, but have now been joined by fragrances and even a mobile phone.

All this addiction to brand names may seem shallow and mindlessly consumerist, but don’t knock cool.We all have to feel good about ourselves to gain the respect and acceptance of our peers. If you think you look cool or good in a pair of designer sunglasses, that’s going to help you be more confident and assertive, as well as protecting your precious sight.