Beauty and Fashion Blog

Ray Ban is one of the most popular brands in existence at the moment, with their sunglasses and frames being sported by the general public and celebrities alike. Since the 1980′s, Ray Ban have become one of the most popular sunglasses brands in existence and are a hot pick for summer 2010.

But what is it about Ray Ban that makes them so popular? Here are some of the reasons i think Ray Ban should be top of your wanted list for this season.

The first thing that comes to mind is that Ray Ban sunglasses have been featured in numerous films, and the Ray Ban Wayfarer has been made an iconic style accessory after their appearance in Top Gun, Blues Brothers and Risky Business. They’re retro, stylish and thanks to the cinema, they’ve always had the cool factor.

The next point is the brand’s universability; Ray Ban’s are popular with both younger and older generations, which is extremely rare for a cool brand. This is actually quite rare, and very few brands have managed to achieve this level of appeal to several different generations.

Next is the excellent design of the sunglasses produced by Ray Ban, especially their Aviator sunglasses. Simplicity is often the key to popular, long lasting designs, and Ray Ban have followed this; concentrating on classic lines, colours that match your wardrobe and long-term comfort.

The last point i want to make is that Ray Ban are extremely versatile; most brands in their position are satisfied with one design concept that fits all their products. Whereas Ray Ban have the Clubmaster, Aviator and amazing Wayfarer’s which all perfectly compliment each other. Check out their phenomenal summer range for this year to see just how versatile this incredible brand has become.